The Bold Warrior

For International Women’s Day, 2017, Camel Assembly and General Assembly partnered globally to run the official IWD event in Los Angeles, New York and Hong Kong. Events consisted of interactive talks from female leaders spearheading local innovation, as well as creative campaign #TheBoldWarrior produced by Camel Assembly and Hong Kong artist Katie Vajda. The Bold Warrior’s transformational process of painting (supplies sponsored by Lush) tribal warrior stripes on women’s cheeks positioned ‘make up’ in a different context, presenting a powerful image of unity and determination. #TheBoldWarrior series invites viewers to question how women conform to societal norms around beauty.

LocationsNew York, Los Angeles, Hong Kong